YOUR INFORMATION

Privacy policy.
How we handle your information.

You can browse our comparisons without creating an account. If you contact us, we use the details you provide to handle your enquiry. This page explains what that involves.

Who this policy covers

This policy explains how The Best Comparison handles personal information connected with this website. If you have a privacy question or want to exercise your data protection rights, email [email protected].

It covers visitors to the website and people who contact us, including requests for new comparisons, corrections and enquiries about featured placements.

When you contact us

Our contact form asks for your name, email address, enquiry type and message. You can also provide a phone number and website address. Those extra details are optional. We receive the information you choose to include in your message or send by email.

We use this information to read and reply to your enquiry, consider suggestions, check reported errors and discuss requests to feature a product or service. Please only include personal information relevant to your enquiry.

For general enquiries, our lawful basis is legitimate interests: responding to people who contact us and managing the website. Where a message concerns entering into or carrying out a contract with you personally, we may instead process the relevant information because it is necessary for that contract. We may also retain information where a legal obligation requires it.

We need a working email address and enough detail to understand your request to reply through the contact form. Sending an enquiry does not subscribe you to marketing emails.

Formoid and service providers

Our contact form is handled through Formoid. The information you submit passes through its service so the enquiry can be delivered to us. Formoid’s own privacy information is available in its privacy policy.

Hosting, website security and email providers may also process information as part of supplying their services. We use enquiry information for the purposes described here and do not sell it. Information may be disclosed where the law requires it or where necessary to establish, exercise or defend legal claims.

Hosting and website security

The website is hosted in a London datacentre. Basic hosting and security systems may record technical details such as your IP address, the pages requested, request times and browser information. These records help operate the website, investigate faults and detect suspicious activity.

Our lawful basis for this processing is legitimate interests: keeping the website available and protecting it from misuse. We use basic hosting and security functions rather than advertising trackers or audience analytics.

Cookies and external websites

The website does not use cookies for advertising or audience analytics. Essential technical functions used by the website or contact form may use cookies or similar technology to operate securely.

Links in our guides take you to other websites. Those websites have their own privacy and cookie policies, and any information you provide to them is handled under their arrangements.

Where information is processed

London hosting relates to the website itself. It does not mean every contact submission or email is processed only in the UK. Formoid and email services may process information in other countries, depending on their service arrangements.

If you would like information about the providers involved in handling your enquiry, including overseas processing and any applicable transfer arrangements, contact [email protected].

How long we keep information

We keep enquiries for as long as needed to deal with the request and any related follow-up. In deciding whether a record is still needed, we consider whether the matter remains open, whether it relates to an ongoing arrangement, and whether it is needed for a legal obligation or dispute.

Hosting and security records have a different purpose from enquiries. Their retention depends on the service provider’s logging arrangements and whether a record is needed to investigate a fault or security incident. You can ask us about the retention arrangements relevant to your information.

Your rights

Under UK data protection law, you may have the right to access your personal information, correct inaccurate information, request deletion, restrict processing or receive certain information in a portable format. These rights depend on the circumstances and the reason the information is being used.

You have the right to object to processing based on legitimate interests. Tell us what processing you object to and we will consider your request under the applicable rules.

Email [email protected] to make a request. We may need to confirm your identity before disclosing or changing personal information. We normally respond within one month; where the law allows more time, we will explain why.

You can also complain to the UK Information Commissioner’s Office. Visit ico.org.uk/make-a-complaint for details.

Changes to this policy

We will update this page if the way we handle personal information changes. The date below shows when this policy was last updated.

Last updated: 6 October 2026